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Access to content on iDNES.cz is contingent upon user consent for advertising. The platform offers two primary options: a premium subscription providing an ad-free experience for 199 CZK per month, which includes access to multiple iDNES group websites and digital newspapers. Alternatively, users can opt for free access, which involves agreeing to the use of cookies and other network identifiers for targeted advertising purposes. This targeted advertising is personalized based on user browsing habits and interests, processed by MAFRA, a.s., and its 125 advertising partners. Users can revoke their consent at any time, though doing so will prompt a transition to the premium, ad-free service. The platform also processes data based on legitimate interest for purposes beyond targeted ads, with options for users to object or adjust settings in a detailed preferences section. Specific data processing activities include ad selection, personalized content and ad creation, performance measurement, audience analysis, service development, and technical site operation. The system requires users to explicitly consent to targeted advertising, with options to manage or opt-out of specific data processing activities.