AceKid Indonesia Introduces Fresh Milk-Based Formula

AceKid Indonesia is set to introduce a new milk formula to the Indonesian market, distinguishing itself by using fresh milk as the main ingredient. This approach contrasts with many existing formulas in Indonesia, which often do not list fresh milk as the primary component, according to the company.

Marketing Director Lucky Zheng explained that founders of AceKid were surprised to find that in Indonesia, milk formulas often differ in composition from their counterparts in countries like the United States, the United Kingdom, and China, where fresh milk typically forms the base. AceKid aims to bring this international standard to Indonesia.

The new formula will feature transparency regarding its ingredients, nutritional quality, milk source, and production process. A QR code on the packaging will allow consumers to scan and verify the milk's origin and manufacturing journey. AceKid emphasizes that its product is not made from milk powder and is processed directly from fresh milk to preserve natural nutrients.

Furthermore, AceKid's formula is developed without added sucrose, maltodextrin, corn syrup, or synthetic flavors. "I think Indonesian babies deserve good nutrition. In other countries, milk formulas are already formulated like this," Zheng stated, underscoring the company's commitment to providing high-quality nutrition for Indonesian children.