Agrobank's Outreach Initiative Effectively Connects with Micro-Entrepreneurs

Agrobank's direct engagement with traders and micro-entrepreneurs through its "turun padang" (on-the-ground) initiative has proven effective in disseminating information about various assistance programs. The bank has conducted 10 series of these programs, receiving an encouraging response from the target groups.

Datuk Tengku Ahmad Badli Shah Raja Hussin, President and Group CEO of Agrobank, stated that the feedback indicates a growing awareness among traders and micro-entrepreneurs regarding the financing facilities and benefits offered by Agrobank and other government agencies. He emphasized the importance of these direct interactions to ensure that individuals are aware of the available support, especially following the Prime Minister's announcement of RM5 billion under the National Guarantee Investment Scheme (SJPP).

Many small business owners face capital constraints due to rising operational costs. Through these outreach efforts in various markets nationwide, Agrobank has received 274 micro-financing applications valued at RM10.6 million. This includes applications under the Agrobank x FAMA Tani Entrepreneur Scheme, which has seen considerable interest since its launch.

Agrobank not only offers financing at a low profit rate of 2.5% per annum but also provides a three-month mentorship program covering marketing guidance and ongoing support to help entrepreneurs grow their businesses. Political Secretary to the Prime Minister, Chan Ming Kai, noted that feedback from these programs reveals a continued need for financial assistance and microcredit facilities among small traders and hawkers. He reiterated the Prime Minister's directive for government agencies to proactively reach out to these individuals rather than waiting for them to seek information.