Agroshopping celebrates 28 years fostering producers and entrepreneurs

Agroshopping marks its 28th anniversary, continuing its mission to link Paraguayan producers and entrepreneurs directly with consumers. The event, held at the Mariscal Shopping center, features special programming including live music and family activities, celebrating nearly three decades of fostering local production and direct sales.

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We are in a festive day, very important for us because we are celebrating 28 years of bringing the best of the field to the home, from the producer to the family home, so that people can access healthy and quality foods.

Walter Carciotto, general manager of Mariscal Shopping, highlighted Agroshopping's growth from a small initiative supporting local farmers to a significant economic and social development space. He noted that many initial participants have since become established entrepreneurs, while the fair continues to welcome new ventures and support organizations like Fundación Paraguaya.

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This has grown year by year. We started with few producers. It was an idea by entrepreneurs to support the people who work day by day with the land and with very noble products.

The weekly fair showcases a diverse range of national products, from fresh fruits and vegetables to artisanal crafts and prepared foods. Carciotto emphasized that the direct producer-to-consumer model reduces costs and ensures the delivery of fresh, high-quality products. The shopping center also provides ongoing training and quality control for exhibitors, ensuring adherence to good practices in product handling and food safety.

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We work so that exhibitors can bring products directly from their own farms and ranches. By being so close to the production line to the final consumer, costs are reduced and the health of families also benefits, because we are talking about fresh and top-quality products.