AI Agents Poised to Revolutionize Polish Commerce, From Shopping to Travel

Artificial intelligence is increasingly influencing how consumers shop, moving beyond simple product recommendations to agents that can find, compare, and prepare purchases based on user-defined rules. In Poland, this evolution is already underway, with 37% of consumers reporting they use AI during their shopping journeys, and almost half expressing a willingness to make AI-assisted purchases in the future, according to the Adyen Index 2025.

This trend is particularly evident in the travel sector, a complex purchasing process. A Visa study revealed that over half of Polish respondents planning trips would fully trust an AI agent to organize their holidays or delegate specific tasks to one. This figure rises to 65% among affluent Poles, indicating a significant consumer readiness to hand over concrete tasks to technology, provided the process remains secure and under their control.

The concept of "agent commerce" involves an AI agent acting on behalf of a user within set boundaries. While the user defines the goal, preferences, budget, and approval points, the agent handles a portion of the purchasing journey. This represents a fundamental shift for sellers, as agents operate differently from human shoppers; they compare real-time data, price, availability, delivery conditions, and user preferences, and bypass offers that don't meet criteria, driven by logic rather than emotion.

This transition creates a B2AI (Business-to-Agent-to-Consumer) marketplace where companies compete not just for consumer attention but also to be recognized and selected by AI agents. While consumer applications are straightforward, the potential for businesses extends to streamlining internal processes. In B2B transactions, which are rarely impulsive and often involve checking suppliers, prices, availability, compliance with purchasing policies, budgets, and approval workflows, AI agents could offer significant improvements by handling repetitive, data-driven tasks according to company rules.