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🇵🇾 Paraguay /Sports

AI and second screen use to rewrite World Cup broadcasts in the US

From ABC Color · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources Context piece
  • Major platforms broadcasting the World Cup in the US will use AI, multi-camera views, and personalized content to engage younger viewers.
  • Younger generations, particularly Gen Z, consume media differently, often using a "second screen" for related content during live events.
  • This shift aims to attract and retain audiences who demand more interactive and personalized viewing experiences beyond traditional broadcasts.

The upcoming World Cup broadcasts in the United States will feature a significant technological overhaul, moving beyond traditional game coverage to embrace artificial intelligence and multi-screen experiences. Broadcasters are deploying services like AI-powered summaries, personalized content, and multi-camera angles to capture the attention of younger audiences whose viewing habits have dramatically changed.

That experience that brings different screens together at the same time, the data, being able to keep up with everything happening around the match, the comments... that is the future and that's what we're betting on.

· Javier Garcíasenior vice president of expansion at Comcast, describing the future of sports broadcasting.

Executives highlight that today's viewers, especially Generation Z, expect to interact with content rather than passively watch. "That experience that brings different screens together at the same time, the data, being able to keep up with everything happening around the match, the comments... that is the future and that's what we're betting on," said Javier García, senior vice president of expansion at Comcast.

Surveys indicate that a large majority of Gen Z fans engage in other match-related activities while watching, often utilizing a "second screen." This trend, which began on platforms like Twitter for sports like the NFL and NBA, has now extended to football, mirroring the interactive features found in video games, such as changing camera perspectives or replaying specific moments.

This population group does not conceive of watching a sports spectacle without a second screen.

· Ismael El-QudsiCEO of SocialPubli, specializing in digital consumption, commenting on Gen Z viewing habits.

Platforms are reconfiguring their offerings to meet this demand for constant interaction. Comcast's Xfinity platform, for instance, uses AI to identify user preferences, prioritizing highlights of favored teams or players like Leo Messi in personalized recaps. This personalized layer is combined with integrated second-screen features offering real-time data, commentary, and minute-by-minute updates, accessible on TVs or mobile devices.

Today the person who enjoys football wants to watch many games at the same time, wants to see the statistics, wants to be able to pause the game, look at a specific play or use artificial intelligence to determine a specific play.

· Javier GarcíaComcast executive, describing the evolving demands of football fans.

This enhanced, interactive experience is something younger viewers are willing to pay for. Reports show a significant percentage of Gen Z and Millennials are prepared to pay extra for features like "player's perspective" viewing, indicating a strong market for these innovative broadcast enhancements.

If the fan follows Leo Messi, the system prioritizes his plays in the day's review.

· Javier GarcíaComcast executive, explaining the AI-driven personalization feature.
About this summary

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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