AirBorneo to focus on boosting passenger demand, driving Sarawak's health tourism

AirBorneo is set to prioritize affordable passenger fares and the promotion of Sarawak's health tourism in its initial six months of operation. The airline, owned by the Sarawak state government, aims to stimulate economic growth through these strategies.

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In the first six months, we are exploring the provision of affordable services, especially in terms of fares.

Premier of Sarawak, Tan Sri Abang Johari Tun Openg, announced that stable fares are a key focus. The airline will offer a consistent fare of RM375 to Kuala Lumpur and RM399 to Singapore. He noted that the Singapore-to-Kuching fare is approximately SGD100, allowing passengers to enjoy local delicacies like Sarawak laksa.

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The fare to Kuala Lumpur is set at RM375 throughout the year without any fluctuations, while the fare to Singapore is set at RM399.

The airline's efforts are expected to increase tourist arrivals by leveraging Sarawak's existing attractions, including two UNESCO World Heritage Sites: Mulu National Park and Niah Caves. Kuching's designation as a UNESCO City of Gastronomy also contributes to this strategy. Furthermore, the state government sees significant potential in health tourism, supported by new hospital facilities opening in Kuching and Bintulu.

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These facilities will support health tourism services.

AirBorneo also plans to commence flights to Jakarta within two months, pending operational approval at Jakarta's international airport. The airline will adopt a distinct business model, functioning as an 'air bridge' to link Sarawak with major destinations and bolster the state's economic development. The state government will subsidize a portion of fixed costs, while operational costs will be managed by the airline.

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We operate AirBorneo using a different model. We see AirBorneo as a bridge because Sarawak is on an island. That's why we consider this airline an 'air bridge'.