Alex launches "Dress Your Passion" campaign for Paraguay's World Cup return

After a 16-year absence, Paraguay has qualified for the World Cup, sparking widespread excitement across the nation. To commemorate this historic achievement, Alex has launched a global campaign titled "Vestí tu pasión" (Dress Your Passion), designed to engage Paraguayan families in this celebratory moment.

The campaign's launch event took place at Alex's industrial plant in Luque, drawing special guests, media, and influencers for a day filled with enthusiasm and a World Cup spirit. Prior to the event, a celebratory caravan departed from the Costanera in Asunción, setting a festive tone for Paraguay's anticipated return to the global football stage.

"From Alex and Star, we join this great celebration of having Paraguay back in a World Cup by giving away a t-shirt with the purchase of your Star motorcycle or your Electrostar television of 43, 50, 55, or 65 inches starting May 25 and until stock lasts. So you can dress your passion and carry Paraguay on your skin," announced Janeth Polanco, Marketing Manager at Alex. The promotion includes prizes such as cell phones, televisions, speakers, and more.

With over eight decades of experience in the national market, Alex reaffirms its commitment to supporting Paraguayan households. The company offers quality products, guarantees, and the backing of a leading enterprise with specialized technical service and a presence in nearly 90 branches nationwide. The "Vestí tu pasión" campaign is now available in all Alex stores and through their official online shop.

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From Alex and Star, we join this great celebration of having Paraguay back in a World Cup by giving away a t-shirt with the purchase of your Star motorcycle or your Electrostar television of 43, 50, 55, or 65 inches starting May 25 and until stock lasts. So you can dress your passion and carry Paraguay on your skin.