Alliance Bank's Heritage Run 2026 sets record participation, launches new savings challenge

Alliance Bank Malaysia Berhad has set a new record with its annual Heritage Run 2026, attracting an unprecedented 6,300 participants in George Town, Penang. The event, held at Padang Kota Lama, was organized in conjunction with Visit Malaysia Year 2026 and served to promote the cultural heritage of Penang.

Divided into three categories, a 3km Family Run, a 10km Competitive Run, and a 21km Half Marathon, the race was flagged off by Alliance Bank Group Chief Financial Officer Ronnie Royston Fernandiz. CEO Kellee Kam highlighted the event's growing popularity, noting that the fourth edition of the Heritage Run demonstrates its increasing appeal to both the local community and international tourists.

"Events like this are the best platform to encourage the community to adopt a healthy lifestyle while appreciating local heritage and culture in Penang," Kam stated. As "The Bank for Life," Alliance Bank reaffirmed its commitment to fostering a healthier community and supporting sustainable growth.

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Events like this are the best platform to encourage the community to adopt a healthy lifestyle while appreciating local heritage and culture in Penang.

During the event, Alliance Bank also introduced its new "KM TO RM Challenge 2026." This unique run-to-earn savings campaign, believed to be the first of its kind in Malaysia, encourages participants to achieve monthly running targets via the BiiB app. Consistent effort is rewarded, with savings encouraged through the Alliance Bank Basic Savings Account/-i. Registration for the challenge, limited to 1,200 spots, is open until July 31.

Notable winners included national runner Yeow Ni Jia, who won the men's 21km open category, and Melanie Goh See Ler, who topped the women's 21km. Mohammad Izul Amirul Mukmim claimed the men's 10km open title, while Ong Ee Ling won the women's 10km. A total of RM24,400 in cash prizes was awarded, with all category winners receiving finisher medals.

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As 'The Bank for Life', we are committed to building a healthier community and supporting sustainable growth.