Álvaro Obregón and Cinemex partner for safety, offering support to women in risk situations

The mayor's office of Álvaro Obregón and the cinema chain Cinemex have joined forces through a collaboration agreement aimed at strengthening social well-being, prevention efforts, culture, and community participation for the residents of the demarcation.

A key component of this alliance is Cinemex's integration as a new "Punto Dalia." This initiative expands the network of safe spaces designed to assist women who are experiencing or are at risk of violence. Personnel at Cinemex locations will receive training to provide initial support and appropriate referrals to women in vulnerable situations.

Álvaro Obregón Mayor Javier López Casarín highlighted the importance of public policies reaching those in need. He noted that according to INEGI data, eight out of ten women have experienced some form of violence, emphasizing the administration's commitment to addressing this issue within the demarcation, home to over 400,000 women.

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The Eje 2 of our Government Program starts from a very clear conviction: public policies have a greater impact when they reach directly where people need them. Today, eight out of ten women have been victims of some type of violence, according to Inegi, and we could not be negligent when more than 400,000 women live in Álvaro Obregón.

Pablo Saldívar, Cinemex's Director of Expansion, stated that the company's commitment extends beyond entertainment. "We want to be an active ally in building safer, more inclusive, and supportive environments for those who visit us every day," he said, expressing enthusiasm for the partnership's potential to positively impact lives through prevention and well-being initiatives.

The agreement also includes implementing civil protection campaigns at Cinemex venues, promoting gender-based violence prevention, enhancing staff response to risk situations, supporting crime prevention efforts, facilitating employment for Álvaro Obregón residents through job fairs, and organizing cultural and recreational activities for the community.

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We want to be an active ally in building safer, more inclusive, and supportive environments for those who visit us every day. We are excited to join this alliance with the Álvaro Obregón mayor's office, to promote initiatives with a positive impact on people's lives, from prevention and well-being.