Amstel Malta launches campaign to back Super Falcons’ WAFCON title bid

Amstel Malta is rallying support for Nigeria's Super Falcons as they begin their quest for an 11th Women's Africa Cup of Nations (WAFCON) title. The beverage brand unveiled its "Be Your Best" campaign, designed to galvanize fans across the nation to back the ten-time African champions during the tournament in Morocco.

The campaign will feature a mix of digital and on-ground fan engagement activities. These include "Predict and Win" promotions, interactive challenges, and giveaways, all intended to enhance the matchday experience for supporters. Amstel Malta aims to create memorable moments for football enthusiasts and deepen its connection with consumers through their shared passion for the Super Falcons.

"Be Your Best" is more than a campaign; it is a celebration of excellence," said Francis Obiajulu, Senior Brand Manager for Amstel Malta. "The Super Falcons continue to inspire Nigerians with their courage, determination and winning spirit. As they pursue a historic 11th WAFCON title, Amstel Malta is proudly backing them all the way."

The Super Falcons are set to open their Group C campaign against Malawi on July 28 at the Al Medina Stadium in Rabat. They will then face Zambia on August 1 and conclude the group stage against Egypt on August 5, with all matches scheduled for 9 p.m. WAT. This initiative continues Nigerian Breweries' long-standing commitment to supporting Nigerian sports, particularly its national football teams.

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Be Your Best is more than a campaign; it is a celebration of excellence. The Super Falcons continue to inspire Nigerians with their courage, determination and winning spirit. As they pursue a historic 11th WAFCON title, Amstel Malta is proudly backing them all the way.