Angku Trading Sees Sales Surge After Halal Certification

Local entrepreneur Angku Trading has reported a substantial surge in sales following its attainment of halal certification in early 2025. The company, which specializes in traditional heritage food products made from time-honored recipes, has seen its business performance significantly boosted by the certification.

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Besides opening opportunities to participate in various halal festivals, the company's products also received a positive response from non-Muslim customers.

Mohamad Yusof Mohd. Surid, the owner, stated that the halal certification not only opened doors to participating in various halal festivals but also attracted non-Muslim customers. Before obtaining the certificate, Angku Trading's average monthly sales ranged between RM900 and RM1,200. Post-certification, sales have jumped to between RM3,500 and RM7,000 per month.

The company's two main heritage products, Daging Dendeng Ibu Gayah and Serunding Bilis Uwan, have gained popularity among diverse consumers. Daging Dendeng Ibu Gayah, a ready-to-eat product, is made using a four-generation-old recipe with beef tenderloin and lemongrass as primary ingredients. Serunding Bilis Uwan, made with 100% anchovies from Langkawi, fried shallots, and peanuts, maintains its traditional flavor profile.

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In terms of sales, before having the halal certificate, average monthly sales were around RM900 to RM1,200. After obtaining the halal certification, sales increased to between RM3,500 to RM7,000 per month.

Mohamad Yusof explained that previously, sales were primarily to pilgrims and travelers. However, the halal certification has broadened the market, attracting working women, dormitory students, and outdoor enthusiasts. The company applied for the certification in mid-2024 and received approval in early 2025, aiming to build consumer trust in hygiene and quality and elevate its heritage food products. Angku Trading now aims to expand into international markets and collaborate with local and international franchise networks.

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The halal recognition and the uniqueness of the family heritage recipe can be a catalyst for efforts to introduce Malaysian traditional food to the global stage.