Anime Japan Festival Opens in Jakarta to Boost Ties
Summarized and contextualized by DistantNews.
At a glance
- The "Merah! Merah! Anime Japan!!" (MMAJ) festival opened in Jakarta, aiming to strengthen Indonesia-Japan ties through pop culture.
- The event combines business-to-business opportunities for industry players with entertainment for anime fans, a concept previously successful in India.
- Organizers highlighted inclusivity and the strong enthusiasm of Indonesian Japanese culture enthusiasts as key reasons for choosing Jakarta.
Jakarta is hosting the "Merah! Merah! Anime Japan!!" (MMAJ) 2026 festival, a vibrant celebration of Japanese pop culture designed to foster collaboration and strengthen bilateral relations between Indonesia and Japan. The event, held at Gandaria City, aims to serve as a cultural bridge, leveraging the creative industry to deepen connections between the two nations.
Organizers envision the festival as a platform showcasing the significant potential of anime, music, cosplay, and fashion. By engaging audiences through these diverse entertainment elements, MMAJ 2026 seeks to build emotional connections and stimulate creative economic cooperation for the future.
Merah! Merah! Anime Japan!! is an event for fans, as well as a B2B event for everyone involved in the entertainment industry and business. We combine both because we want to create a new movement.
Distinguishing itself from typical pop culture events, MMAJ 2026 adopts a hybrid model. It caters to the business needs of industry professionals while simultaneously offering a maximum recreational experience for the anime community. Co-Founder Takayuki Yamanaka emphasized the event's core essence: inclusivity for all facets of the Japanese entertainment ecosystem.
"Merah! Merah! Anime Japan!! is an event for fans, as well as a B2B event for everyone involved in the entertainment industry and business. We combine both because we want to create a new movement," Yamanaka stated during a press conference. This integrated approach, previously tested successfully in India, was brought to Jakarta due to the massive enthusiasm observed in the Southeast Asian market, particularly in Indonesia, driven by the active and loyal characteristics of Japanese culture enthusiasts in the country.
The view in front of me now actually tells everything. All parties from the industry, media, events, talents, to fans and
Originally published by Tempo. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.