Anis Educates on Food Waste Digitally
Translated from Malay, summarized and contextualized by DistantNews.
At a glance
- Anis Hanani Suffian left a stable corporate job at Petronas to start Remeal, a digital platform addressing food waste.
- Remeal offers surplus food from various vendors at significantly reduced prices before it would be discarded.
- The platform aims to educate the public about food waste issues and promote sustainable consumption habits through accessible digital content.
Anis Hanani Suffian, CEO and co-founder of Remeal, chose to leave a secure career in the corporate world to pursue a venture aligned with her values, focusing on tackling the issue of food waste.
Suffian, who holds a law degree from the University of Bristol, spent five years at Petronas before making the bold decision to transition into the business world. She described the move as a deliberate choice, made after extensive thought and consultation with close contacts, emphasizing that it was not a hasty decision.
Stepping out of my comfort zone made me realize that life is actually broader than I imagined.
"Stepping out of my comfort zone made me realize that life is actually broader than I imagined," Suffian stated. Her courage has not only transformed her own life but also created a platform to educate society about food waste through digital channels.
We want people to understand that surplus food is not necessarily stale or low-quality food. Instead, most of this food is actually still of good quality but was not sold before the shop closed.
Remeal utilizes social media content and its own application to engage the public in a relaxed and understandable manner regarding food waste. The company emphasizes that surplus food offered is often still of high quality, not yet stale or inferior, but simply unsold before closing time.
The initiative aims to foster a culture of sustainability by offering food from restaurants, hotels, bakeries, and other vendors at lower prices. This "reduce to clear" concept, modernized through Remeal's digital platform, benefits consumers with affordable, quality food while simultaneously reducing waste. Suffian and her team are actively producing digital content to further promote this cause.
This concept not only helps reduce waste but also provides consumers with an opportunity to get quality food at affordable prices.
Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.