Anker Brings Five Consumer Technology Brands Under One Global Name at IFA 2026

Anker is bringing five consumer technology brands under one name as artificial intelligence, connected devices and robotics increasingly link categories that once stood apart. The company announced at IFA Berlin 2026 that Anker, eufy, soundcore, SOLIX and eufyMake will gradually become part of a unified Anker identity.

The change will take place over several years and will follow market conditions. New products will adopt the unified identity first. Existing products, digital platforms, packaging and retail environments will transition later, rather than changing all at once.

Anker said the consolidation builds on the expertise and customer loyalty developed by its brands over the past decade. Anker began as a charging company in 2011 and now serves more than 200 million customers across more than 180 countries and regions. Its brands developed distinct areas of expertise: Anker in charging, eufy in smart-home products, soundcore in audio and entertainment, Solix in energy, and eufyMake in creative tools.

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Anker has evolved from a charging company into a global consumer technology business, and consumers across the GCC increasingly experience that innovation across multiple parts of their lives, from charging and audio to smart-home and personal technology.

At IFA, the company introduced Anker MindBase, a local AI hub designed to connect devices across the home. It makes AI decisions on the device and stores household data locally. Under the system, a camera, lock and robot vacuum can operate as parts of one connected system.

“Anker has evolved from a charging company into a global consumer technology business, and consumers across the GCC increasingly experience that innovation across multiple parts of their lives, from charging and audio to smart-home and personal technology,” said Jeffrey Liu, regional general manager for Anker Innovations in MEA. “Bringing these technologies together under one Anker name gives us a stronger and clearer platform for the next stage of our growth in the region, while allowing us to introduce increasingly connected experiences built around the same promise of Ultimate Innovation.”

The company’s first standalone Anker store is scheduled to open in Berlin on September 5. It will present products through the themes “Anker For You” and “Anker For Home” instead of traditional product categories.

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Bringing these technologies together under one Anker name gives us a stronger and clearer platform for the next stage of our growth in the region, while allowing us to introduce increasingly connected experiences built around the same promise of Ultimate Innovation.