Apgujeong Wedding Hall Wins Top Prize at 2026 Brand Awards

Applegamo, the wedding venue brand operated by U Moment, has taken first place in the wedding hall category at the 2026 Brand of the Year Awards. The awards, organized by the Korea Consumer Forum, select brands through consumer voting and are marking their 24th anniversary this year.

Applegamo said its ceremony operations, service and smart reservation system helped it achieve the highest score in the category. The brand runs five venues in Seoul, including its first branch in Jamsil, as well as locations in Banpo, Gwanghwamun, Seolleung and Gongdeok. Each venue offers a different concept and wedding style.

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We prepared special benefits to repay our customers for their support, and hope couples preparing for marriage can enjoy Applegamo’s distinctive wedding experience along with generous benefits

To mark the award, Applegamo will run a promotion for customers who sign new contracts from the 11th through the 12th of next month. The offer applies to ceremonies scheduled from March to August next year at any of its five branches. Eligible customers will receive a 50 percent discount on additional ceremony costs. Customers booking ceremonies from March through June next year will also receive a hotel stay voucher from Shilla Hotel.

U Moment CEO Kim Su-yeon said the company prepared the benefits to thank customers for their support. She said the brand would continue reflecting changing customer preferences and wedding trends while seeking to lead premium wedding culture.

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We will continue to carefully reflect changing customer preferences and wedding trends, provide even more special and valuable experiences, and lead premium wedding culture