apM infuses Dongdaemun commercial district with AI to boost digital competitiveness and target global markets

Dongdaemun's fashion wholesale market leader, apM, is launching a comprehensive AI commercial ecosystem to digitize the area and boost its global presence. The plan integrates artificial intelligence across all commercial activities, including product management, customer service, multilingual communication, marketing, and supply chain operations.

This initiative aims to provide consumers with personalized styling and product recommendations based on their preferences and needs. For merchants, AI will streamline the process of registering new products, which traditionally involves time-consuming tasks like photography, editing, and translation. Post-business hours, AI-driven sales data analysis will assist merchants in inventory management, market trend assessment, and strategic planning.

apM plans to leverage this project to strengthen the connection between Dongdaemun and the global market. Features like real-time multilingual communication, smart purchasing guidance, and product recognition are designed to make the Dongdaemun market more accessible to international buyers. "This project is meaningful in establishing AI as commercial infrastructure that provides practical benefits to merchants, buyers, and consumers," said Rakker Hwan, apM Group's Chief Technology Officer. "Just as the internet transformed commerce, AI will advance it to another level, and we will enhance our global competitiveness alongside Dongdaemun merchants."

Experts anticipate that the widespread application of AI in commerce will foster a new value ecosystem, organically connecting consumers, merchants, designers, creators, and international buyers, moving beyond mere improvements in work efficiency. apM intends to use this announcement as a catalyst to elevate the digital competitiveness of the Dongdaemun market and continuously expand its global reach.

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This project is meaningful in establishing AI as commercial infrastructure that provides practical benefits to merchants, buyers, and consumers. Just as the internet transformed commerce, AI will advance it to another level, and we will enhance our global competitiveness alongside Dongdaemun merchants.