Apple's Price Cut Strategy Reportedly Hits Snag as CXMT DRAM Prices Exceed Samsung and SK Hynix

Apple's strategy to secure lower prices for DRAM memory from Chinese manufacturer CXMT appears to be hitting a roadblock. The tech giant has been actively lobbying the White House to gain approval for purchasing memory chips from CXMT. This move is intended to alleviate the cost pressures stemming from ongoing memory shortages.

However, recent negotiations between Apple and CXMT have reportedly stalled over pricing. According to South Korean media outlet Digital Daily, CXMT's proposed DRAM prices are proving to be higher than those offered by established industry leaders such as Samsung and SK Hynix. This price discrepancy complicates Apple's efforts to diversify its supply chain and manage costs.

The situation highlights the complex dynamics of global semiconductor supply chains and Apple's efforts to navigate them. While Apple seeks to leverage potential cost savings and supply diversification through CXMT, the pricing challenges suggest that the Chinese manufacturer holds a strong position in its negotiations.