Appleton Estate launches 'Games Night' experience in Jamaica

Appleton Estate has introduced a novel experiential marketing initiative, hosting its inaugural "Games Night" at Hope Gardens in Kingston. This exclusive, all-inclusive event, held on July 14, partnered with Ocean Spray and Pepsi to offer consumers a unique way to interact with the renowned Jamaican rum brand.

“

Appleton Estate Games Night was created as a fresh and engaging way for us to connect with consumers beyond traditional brand experiences. The vision, which was brought to life with the help of our friends at Pepsi and Ocean Spray, was to bring people together through the universal enjoyment of friendly competition, social connection and great conversations while showcasing the warmth, authenticity and premium character of Appleton Estate.

The event featured a blend of interactive games, such as giant tic-tac-toe and mini golf, alongside premium cocktails crafted with Pepsi and Ocean Spray products, and food provided by Chilitos. The goal was to create a more engaging and memorable brand experience beyond traditional methods.

“

We wanted to create an environment where friends could unwind, interact and make lasting memories over exceptional Jamaican rum, reflecting the spirit of togetherness that has always been at the heart of the Appleton Estate brand.

Dominic Bell, Communications Manager at Appleton Estate, explained that the "Games Night" concept was designed to foster meaningful connections. "The vision... was to bring people together through the universal enjoyment of friendly competition, social connection and great conversations while showcasing the warmth, authenticity and premium character of Appleton Estate," he stated.

“

For Appleton Estate, Jamaica is more than our place of origin, it is our foundation, our inspiration and a key part of our identity. Investing in local experiences allows us to celebrate and give back to the communities that have shaped our success while creating meaningful opportunities for consumers to engage with the brand in an authentic way.

Bell further emphasized the brand's commitment to investing in local experiences that celebrate Jamaican culture and strengthen consumer relationships. "For Appleton Estate, Jamaica is more than our place of origin, it is our foundation, our inspiration and a key part of our identity," he said. The positive reception has led to discussions about making the event a recurring experience, highlighting the success in creating a relaxed, engaging atmosphere that embodies the Appleton Estate spirit.

“

The most rewarding aspect has been seeing people genuinely connect and enjoy themselves. From friends sharing laughs over a game to consumers discovering new ways to experience the brand, the energy throughout the evening was incredible. Watching guests embrace the atmosphere exactly as we envisioned it, relaxed, engaging and distinctly Appleton Estate, was extremely gratifying.