Arfadia places three research reports on Zenodo

Arfadia Digital Indonesia has placed three research reports in Zenodo, an open research repository operated by CERN, and registered each with a DOI. The move is unusual for a digital marketing agency, where DOIs are more commonly associated with scientific journals, theses and research datasets.

The reports are AI Citation Rate Report 2026, State of SEO Indonesia 2026 and Digital Marketing Benchmark Indonesia 2026. Arfadia stresses that a DOI does not mean a report underwent peer review or received CERN’s endorsement. It gives the publication a permanent reference. Zenodo’s versioning system also assigns a separate identifier to every new version and links it to earlier versions, making changes visible.

“If your figures have a public version history, you cannot quietly fix them. That is precisely the pressure we are seeking,” said Tessar Napitupulu, Arfadia’s founder and chief executive. The Digital Marketing Benchmark report combines a primary survey of 127 Indonesian businesses conducted from January to February 2026, Arfadia’s own client-performance data and secondary research from more than 40 sources.

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If your figures have a public version history, you cannot quietly fix them. That is precisely the pressure we are seeking.

The material was cross-checked. Of 129 data points assessed, 124 were retained and five were removed because they lacked verifiable sources. The report still lists the five discarded points and explains why they were excluded. The article emphasizes that 129 data points is not the number of respondents, which was 127 businesses.

In the survey, 72 percent of respondents said they already used artificial intelligence in content production, while 12 percent said they optimized their businesses to be found by AI systems. In the State of SEO survey, 23 percent said they had a formal Generative Engine Optimization strategy, while 77 percent had not.

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In a category being filled with figures without methodology, stating what you discarded is one of the few ways to make the figures you retain credible.