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Art Fair Offers Big Names in Small Formats at Accessible Prices

Art Fair Offers Big Names in Small Formats at Accessible Prices

From La Nación · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

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  • A new art fair, "Arte Pequeño Formato," is offering works by renowned Argentine artists at accessible prices.
  • Visitors can find pieces ranging from a $100 ceramic lemon by Sandro Pereira to a $1,000 drawing by Antonio Berni.
  • The fair, held at the Museum of Architecture and Design, features art from various artists, including León Ferrari and Marcos López, with works not exceeding 50 centimeters.

An art fair in Buenos Aires is presenting a unique "Feria de oportunidades" (Opportunity Fair), allowing art enthusiasts to acquire works by prominent Argentine artists at unprecedented prices. The "Arte Pequeño Formato" (Small Format Art) fair, which opened its doors at the Museum of Architecture and Design (MARQ), offers a chance to own pieces from celebrated figures in the art world.

Visitors can find a ceramic lemon by Tucumán artist Sandro Pereira for $100, or a drawing by the late Antonio Berni, a recipient of the Venice Biennale's Golden Lion award, for $1,000. These accessible works are presented by prestigious galleries like The White Lodge and Cosmocosa, alongside pieces from other major artists such as León Ferrari and Antonio Seguí.

Antonio Berni was a popular artist, an artist of the people. His desire was for his work to reach everyone. In that sense, with works on paper, we set special prices for the fair, to adjust to the concept of small format and to promote acquisition by the public that is not necessarily a collector. Everyone knows the millionaire values of Berni's works that make headlines, and our mission in this participation is that someone can have their Berni as a first acquisition.

— Amparo DíscoliExplaining the pricing strategy for Antonio Berni's works at the art fair.

Amparo Díscoli, co-director of Cosmocosa, explained the special pricing for Berni's works on paper, which range from $1,000 to $6,500. "Antonio Berni was an artist of the people. His desire was for his work to reach everyone," she said, emphasizing the fair's mission to make art acquisition possible for those who are not necessarily collectors.

Marcos López, this year's guest of honor, shares a similar philosophy. "I've always been interested in my work not being hermetic and reaching all audiences," López stated. Represented by galleries like Vasari, Rolf Art, and Oficina de Proyectos, López will showcase vintage black and white works from the 80s priced at $4,000, as well as other objects.

I've always been interested in my work not being hermetic and reaching all audiences. It has happened to me on several occasions that security guards at the institution or the cleaning lady have told me: 'You are the artist, congratulations.' That means my work is absolutely popular in its reading.

— Marcos LópezDescribing his approach to making art accessible to a wider audience.
DistantNews Editorial

Originally published by La Nación in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.