‘Artivism’ at TGMA27: Okyeame Kwame Uses Gold-Themed Red Carpet Look to Wage War Against Galamsey

The Ghanaian Times proudly highlights how Ghanaian music icon Okyeame Kwame transformed the red carpet of the 2026 Telecel Ghana Music Awards (TGMA) into a powerful platform for environmental activism. His "artivism" against the destructive practice of 'galamsey' (illegal mining) captured national attention, demonstrating the potent intersection of art and social commentary that is deeply valued in Ghana.

Okyeame Kwame's striking gold ensemble, complete with a sword, and the accompanying performers representing the physical toll of galamsey, served as a stark visual metaphor. This creative approach, which contrasts the allure of gold with the devastating environmental consequences, is a hallmark of how Ghanaian artists engage with pressing national issues. The musician's direct address to the audience, emphasizing that the fight against galamsey is a "collective responsibility of all Ghanaians" and transcends political divides (NPP or NDC), resonates deeply within a society actively seeking solutions to this pervasive problem.

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I wanted to look like gold to remind Ghanaians that while gold glitters, galamsey destroys our rivers, our rocks, our air, and our nature.

This event showcases a uniquely Ghanaian approach to activism, where cultural platforms like the music awards become arenas for raising critical social awareness. The Ghanaian Times recognizes Okyeame Kwame's long-standing commitment as an 'Artivist' and celebrates his ability to leverage his influence for the greater good. His plea for the protection of Ghana's natural heritage serves as a powerful reminder that art is not merely entertainment but a vital tool for driving social change and fostering national dialogue on issues that affect every Ghanaian.

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If we glitter like this once every year and forget that it is not the responsibility of the NPP or NDC, but the collective responsibility of all Ghanaians to stop this galamsey cancer, then we have failed.