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Athens hotels boost revenue despite slight occupancy dip
🇬🇷 Greece /Economy & Trade

Athens hotels boost revenue despite slight occupancy dip

From Ta Nea · () Greek

Translated from Greek, summarized and contextualized by DistantNews.

At a glance

News Official statement Context piece
  • Athens hotels maintained revenue in the first half of 2026 despite a slight dip in occupancy.
  • The city's hotels outperformed key European competitors in revenue per available room and average daily rate.
  • Last-minute bookings are increasing, making future planning more challenging for the market.

Athens' hotels demonstrated resilience in the first half of 2026, with revenue per available room (RevPAR) and average daily rate (ADR) showing notable increases despite a marginal decrease in occupancy. The Athens-Attica and Saronic Gulf Hotel Association reported that ADR rose by 6.9% and RevPAR by 6.8% compared to the same period in 2025, with occupancy remaining nearly unchanged at -0.1%.

The results of the first half of 2026 confirm the resilience of Athens' hotels and the destination's attractiveness.

— Eugenios VasileiouPresident of the Athens-Attica and Saronic Gulf Hotel Association, commenting on the hotel performance data.

This performance highlights Athens' continued appeal as a tourist destination, even amidst a competitive European market and shifting travel patterns. The city's hotels outperformed major rivals like London, Berlin, Rome, Amsterdam, and Istanbul in both ADR and RevPAR growth, according to data from CoStar in collaboration with GBR consulting.

Despite a slight decline in occupancy, particularly in May and June, the overall financial performance of hotels improved. This suggests a strong market adaptability in an environment of increased supply. However, a growing trend of last-minute bookings is making it harder for hotels to plan ahead and reducing market visibility for the coming months.

Although there was a slight decrease in occupancy in the last months of the semester, the ADR and RevPAR indicators continued to move upwards, indicating that the destination maintains its dynamism and competitiveness as a quality urban destination.

— Eugenios VasileiouPresident of the Athens-Attica and Saronic Gulf Hotel Association, explaining the market's performance.

Eugenios Vasileiou, president of the Athens-Attica and Saronic Gulf Hotel Association, emphasized the need for continued focus on quality development, infrastructure investment, and targeted promotion to maintain Athens' competitiveness. He noted that while the year is still unfolding, the current results confirm the destination's dynamism and its standing as a quality urban destination.

This trend makes planning more difficult and limits market visibility for the coming months, which requires particular attention in assessing the course of this year's tourist season.

— Eugenios VasileiouPresident of the Athens-Attica and Saronic Gulf Hotel Association, discussing the impact of last-minute bookings.
DistantNews Editorial

Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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