Autumn arrives at Outlet Park in style with Toni’s carefully selected women’s clothing

A new Toni store at Vilnius’ Outlet Park is offering Lithuanian shoppers women’s clothing from brands that are not widely available in physical stores elsewhere in the Baltic states.

The store opened on July 13. Its selection includes Tiffi and Monnari, along with Tatuum, a brand whose collections combine design, comfort and quality. Toni manager Alfredas Kalenda said the retailer has only five stores in Lithuania, allowing its team to focus closely on customer needs.

Toni has worked with Tiffi for two decades, Kalenda said, giving the brand a special place in the store. He described its clothes as distinctive in style and quality, adding that customers can find Tiffi jackets at Toni that are no longer available in physical shops elsewhere in the Baltic states or Europe.

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We have only five stores in the country, so we can pay more attention to customers’ needs and respond to them well.

The store is also the only supplier of Monnari products to physical stores in the Baltic states, according to Kalenda. Toni is the sole Tatuum supplier apart from Tatuum shops in Kaunas and Riga.

The retailer says brand recognition alone does not determine what it sells. Its team reviews about 2,800 items from a single spring-summer collection before making its selection, rejecting products that raise doubts about quality or style. Kalenda said the brands were chosen because their scale supports high production standards and a strong balance between price and quality.

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For one spring-summer collection, we physically review about 2,800 products.