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Awal, Scha become co-founders of JAM, spearheading Malay-language e-commerce transformation
🇲🇾 Malaysia /Culture & Society

Awal, Scha become co-founders of JAM, spearheading Malay-language e-commerce transformation

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

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  • Malaysian celebrities Awal Ashaari and Scha Alyahya have become co-founders of the live commerce platform JAM.
  • They will lead the company's expansion into the Malay-speaking consumer market with the launch of JAM Bahasa.
  • Their involvement signifies a new phase in their entrepreneurial journey within the e-commerce sector.

Malaysian celebrity couple Awal Ashaari and Scha Alyahya have stepped into a new phase of their entrepreneurial careers as co-founders of the live commerce platform JAM. Their appointment marks a strategic move to lead the company's expansion into the Malay-speaking consumer market through the launch of JAM Bahasa.

This new venture signifies a significant step for the popular duo, who are well-known figures in the Malaysian entertainment industry. Their involvement with JAM Bahasa is expected to leverage their extensive reach and influence to drive growth in the burgeoning live commerce sector.

The platform aims to connect brands with consumers through interactive live streaming sessions, offering a dynamic and engaging shopping experience. By focusing on the Malay-speaking demographic, JAM Bahasa seeks to tap into a substantial market segment, providing tailored content and services.

DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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