Bad Bunny wins his first Emmy for Super Bowl halftime show

Bad Bunny’s Super Bowl halftime show turned its record number of nominations into seven Creative Arts Emmy wins, giving the Puerto Rican singer his first Emmy.

The awards came Saturday night in Los Angeles, ahead of the televised Emmy ceremony scheduled for Sept. 14. “The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny” had received nine nominations, including one for the singer. It also won for music direction, choreography, sound mixing, technical direction, lighting design and special-program direction.

Brazilian Miguel Gandelman won for music direction, while Charm La'Donna and Karina Ortiz shared the choreography award in the variety-program category. An episode of “Saturday Night Live” hosted by Bad Bunny in October 2025 also won for makeup in a variety, nonfiction or reality program.

The halftime show, performed during the game between the Seattle Seahawks and New England Patriots, carried a message about the meaning of America. Bad Bunny argued that America refers to the entire continent, not only the United States. He ended the performance shouting “God bless America!” while holding a football marked “Together we're America,” followed by a parade featuring the flags and names of countries from Chile to Canada.

The show surpassed the previous record for the most nominated Super Bowl halftime performance, held by Lady Gaga since 2017. Gaga was also nominated at this year’s Emmys for “The Dead Dance,” from the series “Wednesday.” She appeared during Bad Bunny’s concert, performing a salsa version of “Die With A Smile” with Bruno Mars and dancing with him to “Baile Inolvidable.” Ricky Martin also joined the performance for an acoustic version of “Lo Que Le Pasó a Hawái,” a song linking gentrification and Puerto Rico’s colonial status with Hawaii’s 19th-century annexation by the United States.

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God bless America!