Bali Fashion Brand The Story Of Launches 'Celestial' Collection in Jakarta

The fashion brand The Story Of, originating from Bali, has launched a pop-up store at Metro Plaza Senayan in Jakarta, drawing attention to its latest collection, 'Celestial.' The brand, which has been active for 16 years, aims for its new line to accompany various occasions, from holidays to daily activities, with an effortlessly chic style. CEO and Creative Director Kukuh Zuttion explained that the 'Celestial' collection draws inspiration from his personal life, including music, the sky, stars, the moon, rainbows, flowers, and surrounding animals. The collection utilizes cotton and linen materials and features 24 looks, including flowy dresses, loose gowns, blouses, shirts, hot pants, and belts. Notably, Zuttion also introduced scarves as a new item in this collection, inspired by his personal fondness for wearing them. Zuttion highlighted the brand's strategy for sustained success in the creative industry, especially amidst challenging economic conditions. He stressed the importance of consistency in creation and design, alongside maintaining the brand's core DNA and storytelling, describing each new collection as deeply personal. This approach has allowed the brand to navigate the industry's ups and downs over the past decade. Addressing the current economic climate, Zuttion acknowledged the impact of rising raw material prices. However, he views these challenges as a catalyst for greater creativity in fashion design, ensuring that quality remains paramount. This focus on innovation and maintaining customer trust is key to the brand's resilience.

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Aku suka pakai scarf. Dari dulu sampai sekarang, aku sering pakai scarf di leher. Terus aku berpikir kenapa enggak my girls wearing my stuff have the same thing like me. Karena beberapa kali aku pakai scarf, walaupun bukan merek aku, some people asking gitu