Bandung official urges MSMEs to seize digital opportunities

Indri Rindani, a member of the Bandung City DPRD Commission II, has called on local Micro, Small, and Medium Enterprises (MSMEs) and creative economy actors to fully embrace the opportunities presented by the digital era. Speaking at an event focused on building a creative entrepreneurial ecosystem, Rindani stressed that sustainable growth requires robust support from various stakeholders.

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Bandung City has great potential as a creative city. This potential must be continuously driven through policies that favor MSME and creative industry players so they can grow and have a broader economic impact.

She highlighted collaboration, networking, and policy support as key elements in fostering a resilient entrepreneurial ecosystem amidst rapid digital transformation. Rindani emphasized that developing the creative economy cannot be a piecemeal effort. Instead, it necessitates synergy between the government, business owners, academics, and the community to cultivate a healthy and competitive business environment. "Bandung City has great potential as a creative city. This potential must be continuously driven through policies that favor MSME and creative industry players so they can grow and have a broader economic impact," she stated.

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For 18 years I was a business player. That's why when I received the mandate as a DPRD member, I strived to ensure government support for MSMEs and the creative industry.

With nearly two decades of experience as an MSME player herself, Rindani understands the challenges faced by entrepreneurs, from accessing capital to market reach. "For 18 years I was a business player. That's why when I received the mandate as a DPRD member, I strived to ensure government support for MSMEs and the creative industry," she said. She noted that the Bandung city government is actively creating opportunities through simplified licensing, business mentoring, and facilitating participation in local, national, and international exhibitions.

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Programs from the ministry are numerous and can be channeled to the regions. Limited budgets should not be an excuse to stop innovating. What is needed is strong networking and communication so that the benefits of central programs can be felt by the community.

However, Rindani also pointed out that regional economic strengthening cannot solely rely on the local government's fiscal capacity. Active communication and networking with the central government are essential to ensure that national programs benefit the local community. She encouraged young people, particularly women, to set ambitious goals and build economic independence, recognizing their strategic role in family and regional economic development. "Women must have economic and financial independence. But at the same time, the role as a wife and mother is also important," she concluded.

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Women must have economic and financial independence. But at the same time, the role as a wife and mother is also important.