Battle of 'farming aura' on the IMM esplanade today, August 23: a crowd, costumes, and viral gestures

The explanada of the Intendencia de Montevideo became the stage for a vibrant gathering of young Uruguayans on Sunday, August 23, 2026, participating in the latest viral trend: 'aura farming' battles. Despite the cool weather, adolescents and children flocked to the location to engage in this unique form of expression, which involves accumulating symbolic 'charisma points' through specific attitudes and gestures.

The term 'farming,' borrowed from video games, refers to the accumulation of resources or experience. In this context, 'farming aura' means projecting a style or charisma that earns symbolic points. The event saw participants embracing this concept with enthusiasm, with some donning elaborate costumes. A young person dressed as a banana, another as Lightning McQueen from the animated movie Cars, and one as the Joker from Batman were among those who drew attention.

These battles, mediated by a presenter who selected participants, involved a standardized repertoire of body language. Elements from pop culture, professional sports, and viral memes were integrated into the performances. A prominent move, known as 'six-seven,' involves alternating palm-up hand movements and originated from a song by Philadelphia rapper Skrilla, gaining traction through NBA videos and players like LaMelo Ball.

A similar event took place the previous day in Plaza Independencia, which also featured an unexpected participation from two elderly women who expressed their enjoyment of the trend. The Montevideo gatherings highlight a growing youth culture centered around online trends manifesting in public spaces, creating a dynamic and visually engaging spectacle.

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I said, 'I'm going to see what that is.' I peeked and said, 'This is my thing.'