BCA Syariah Partners With Ivan Gunawan for Youth-Focused Study Sessions

BCA Syariah is fostering a deeper connection with its customers through a new intimate study program, "From Friend to Friend." This initiative is part of a larger campaign, "Your Blessing Friend," designed to create a warm and approachable atmosphere, particularly for younger generations.

The program's debut event, themed "I Want to Be Who God Deems Good," took place at XXI Lounge Plaza Senayan in Jakarta. It featured Ustadz Jojo Ali Yusuf and celebrity Ivan Gunawan as speakers, with MC Kamal Rasyid facilitating the discussion.

According to Yuli Melati Suryaningrum, President Director of BCA Syariah, the study program underscores the bank's commitment to being more than just a financial institution. "BCA Syariah positions itself as a friend," she stated. "A friend is beside you, by your side. Not too far ahead, let alone behind. We want to accompany our customers on their journey to seek life's blessings."

Suryaningrum emphasized the importance of emotional connection, recognizing that each customer has unique needs. The bank aims to build personal and intimate relationships, offering support for daily transactions and even specific needs like purchasing sacrificial animals. "We want to be present in our customers' life moments," she said. "From daily transactions to needs like buying sacrificial animals, we prepare everything. But to understand those needs, we must be close to our customers."