Beckham: The 'king' of World Cup revenue, leaving Shakira and Bieber behind

David Beckham emerged as the biggest earner off the field during the World Cup, reportedly surpassing stars like Shakira and Justin Bieber in advertising revenue, according to the British newspaper The Mirror.

The former England and Manchester United legend, who was a prominent figure at the tournament, is said to have amassed approximately 19 million pounds (over 22 million euros) through commercial collaborations with major companies including McDonald's, Walkers, and Stella Artois. Beckham attended several matches, and his presence in advertising campaigns during the event further amplified his global appeal.

Shakira secured the second position on the list, earning an estimated 15 million pounds (17.5 million euros). She performed at the opening ceremony and the halftime show of the final match. Justin Bieber followed in third place, reportedly earning around 12 million pounds (14 million euros).

The immense commercial power of "Brand Beckham" continues to grow, solidifying the English football icon's status as one of the most recognizable global personalities and a dominant force in sports marketing.