Beer Chronicles: Gubernija Expands, Opens Third Store in Kaunas

The specialized beverage retailer "Alaus kronikos. Gubernija" has accelerated its expansion by opening its third store in Kaunas. Located within the "Urmas" shopping town, the new outlet is situated in the Eastern Gallery at Pramonės pr. 16, conveniently positioned opposite the recently opened "Norfa" store.

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The move into Kaunas reflects the company's long-term direction – to be closer to customers and expand the network focused on an exceptional customer experience.

Marijus Cilcius, CEO of MV GROUP, stated that the move into Kaunas aligns with the company's long-term vision of customer proximity and network growth. "The stores in Šiauliai and Vilnius have met expectations, attracting customers and showing successful sales growth," Cilcius noted. He added that Kaunas was a deliberate choice, given the existing success of four "Bottlery" stores in the city, indicating a strong understanding of the local market and consumer needs.

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The stores in Šiauliai and Vilnius have met expectations – they found their customers from the very beginning of their operation, sales are growing successfully, so we are introducing this format to Kaunas as well.

The "Alaus kronikos. Gubernija" concept, already proven in Šiauliai and Vilnius, emphasizes a carefully selected product range and a distinctive shopping experience. Customers can expect professional consultations and opportunities to explore the rich history of "Gubernija." This retail venture is not new for MV GROUP, which began its journey with a small store in 1992 and now operates "Bottlery" and "Nespresso" outlets, leveraging over 30 years of experience in production, distribution, logistics, and retail.

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Our goal is to offer not only a carefully selected product assortment but also a consistent, recognizable shopping experience.

Kristina Žižova, Retail and E-commerce Manager at MV GROUP Distribution, highlighted that the store format responds to modern consumer demands, offering a chance to discover new drinks, snacks, and even learn about Lithuania's brewing traditions. The Kaunas store features products from Lithuania, Germany, Ukraine, and Italy, with options for custom gift packaging. The company plans further expansion, with discussions underway for two additional locations.

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This store format is a response to the needs of the modern consumer. We want every visit to the store to provide an opportunity to discover something new – from a more interesting drink or snack to a personally assembled gift or an unexpected fact about our country's brewing traditions.