Berger Paints adds colour to CPL match-day experience in Jamaica

Berger Paints Jamaica transformed a recent Caribbean Premier League (CPL) T20 cricket match into a vibrant fan festival. As the official paint sponsor, the company orchestrated a series of engaging activations at the Jamaica Kingsmen versus Barbados Tridents game in Sabina Park.

The brand created a "fun zone" featuring interactive games, including a "Hit the Wicket" challenge where fans could win Berger Paints vouchers. A popular face painting station allowed spectators to express their team spirit with colorful designs. Throughout the venue, Berger Paints brand ambassadors and flag men amplified the energetic atmosphere, interacting directly with the crowd.

Asheaka James, trade marketing manager at Berger Paints Jamaica, stated that the CPL partnership offers a prime platform to connect with consumers. "Berger Paints is all about bringing colour, creativity and vibrancy to everyday experiences, and the CPL gives us the perfect platform to bring that spirit to life with fans," James said. "We wanted to create moments that go beyond the game itself and allow spectators to interact with our brand in a fun and memorable way."

The activations aimed to create engaging moments that extended beyond the cricket on the field. The Barbados Tridents ultimately won the match by five runs, but the day was marked by the lively fan experience provided by Berger Paints.

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Berger Paints is all about bringing colour, creativity and vibrancy to everyday experiences, and the CPL gives us the perfect platform to bring that spirit to life with fans. We wanted to create moments that go beyond the game itself and allow spectators to interact with our brand in a fun and memorable way. From “Hit the Wicket” and face painting in the fun zone to our ambassadors and flag men in the stands, we are excited to be part of creating an even more engaging CPL experience for Jamaican fans.