Big Bad Wolf Semarang Opens with Up to 95% Discount on Imported Books

Semarang, Indonesia, is hosting the Big Bad Wolf Books exhibition, a large-scale international book fair that officially opened on Thursday, July 9, 2026, at The Suri Ballroom, Queen City Mall. The event boasts an extensive collection of over a million imported books spanning diverse genres, available at discounts of up to 95 percent.

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I was very surprised by the enthusiasm of the Wolfies in Semarang. Maybe because this is the first time we are back after 2023. It's great to see the community's welcome.

Marthius Wandi Budianto, Country Director of BBW Indonesia, expressed surprise at the enthusiastic turnout on the opening day, noting that visitors began queuing two hours before the exhibition's official start. He highlighted the event's focus on children's books, which constitute 60-70 percent of the collection, emphasizing their role as interactive learning tools for early literacy development. The exhibition also offers a wide array of non-fiction titles, including business and self-help books.

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Children can learn through sound books, activity books, pop-up books, phonics books, and English learning books. This is a more beneficial alternative activity compared to spending too much time on gadgets.

In addition to imported titles, the exhibition collaborates with over 20-30 local publishers from the Agromedia Group, showcasing books by Indonesian authors, school textbooks, novels, and non-fiction works. Marthius assured visitors that the vast stock of over a million books would be continuously replenished throughout the exhibition, which runs daily from 10:00 AM to 10:00 PM without an entrance fee until July 19, 2026. The event aims to foster a stronger reading culture among Semarang's residents.

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We bring more than one million books. If any run out, we will restock immediately, even on the same day the shelves will be full again.