Bollywood stars refuse to promote unhealthy products

Bollywood superstar Shah Rukh Khan has declared he will not participate in promoting unhealthy food and beverages. He is joined by fellow actors Ajay Devgn and Tiger Shroff in this stance. Their commitment comes after the Food and Drug Administration of India's Maharashtra state requested their cooperation. This move follows the administration's classification of products under the 'Vimal' brand, previously endorsed by these actors, as unhealthy.

“

We will not be involved in popularizing unhealthy food and beverages.

Khan, Devgn, and Shroff had previously lent their star power to popularize the 'Vimal' brand's products. However, they have now pledged not to contribute to the promotion of these items, aligning with the health authorities' concerns. The decision highlights a growing awareness and potential regulatory pressure regarding celebrity endorsements of products that may pose health risks.

“

We will not contribute to popularizing unhealthy food and beverages.

The Food and Drug Administration's determination that 'Vimal' products are unhealthy has prompted this significant shift from the actors. Their public commitment signals a potential change in how celebrities engage with brand endorsements, particularly concerning food and beverage items.

“

We will not contribute to popularizing unhealthy food and beverages.