BOSS in the City: A Children's Play Space for Imagination and Building Dreams

Children can now step into a world of imagination and future dreams at the new BOSS Kidswear boutique in Jakarta's Pacific Place Mall. The space features a unique interactive installation called "BOSS in the City," a miniature urban landscape designed through the eyes of children by artist Adi Sundoro. This initiative by Bimbi Group encourages young visitors to not only see a city but to actively explore, create stories, and envision their roles within it. The concept directly complements the latest BOSS Kidswear collection, "The World Is Yours," which draws inspiration from global cities and carries a message of adventure and urban exploration. The collection aims to instill confidence and encourage children to recognize their identities while daring to imagine future possibilities. Through engaging activities like Roleplay Activity, Paper Building Activity, and Collaborative Wall, children are invited to try different professions, design their dream cities, and contribute to a larger creation. These experiences empower them to make decisions, build things, and see how their ideas contribute to a bigger environment. Bimbi Group Director Jessica Wijaya emphasized the company's decade-long commitment to providing luxury children's fashion alongside meaningful, playful experiences that foster wonder and excitement for families. The "BOSS in the City" installation transforms a simple space into a canvas for children's creativity, allowing them to discover their interests, nurture their creativity, and even begin to imagine their future careers.

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For more than a decade, Bimbi Group has believed that bringing luxury children's fashion is not just about bringing the best brands in the world to Indonesia. What is no less important is how we provide experiences that make every visit filled with playfulness, wonderment, and excitement, so that every family can enjoy meaningful moments together. We want customers not only to wear the collection but also to understand the story behind it.