BRI KKB National Expo Sets MURI Record with Simultaneous Expos at 131 Locations

PT Bank Rakyat Indonesia (Persero) Tbk, known as BRI, has set a new Indonesian record, earning a Museum Rekor Dunia Indonesia (MURI) award for "Bank with the Most Simultaneous Motorcycle Loan Exhibitions." This recognition celebrates the success of the BRI KKB National Expo 2026, which was simultaneously held at an unprecedented 131 locations across the archipelago.

The award ceremony took place at BRI's headquarters in Jakarta on Tuesday, August 18, 2026. Attendees included key figures from BRI, such as Director of Consumer Banking Aris Hartanto and Director of Network and Retail Funding Aquarius Rudianto, alongside representatives from MURI and major automotive dealer groups. The expo itself ran from August 10 to August 21, 2026, fostering collaboration between BRI, BRI Finance, regional offices, BRI units, and partner dealerships.

Under the slogan "131 Work Units – 1 Record – 1 Indonesia," the expo showcased BRI's commitment to serving all customer segments with comprehensive financial solutions. It offered a wide array of vehicle choices, special pricing, instant gifts, and various promotional programs. Aris Hartanto highlighted the expo as a testament to BRI's extensive network, collaborative spirit, and dedication to making vehicle financing more accessible to people throughout Indonesia.

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We want the public not only to know BRI as a bank for banking needs but also to see BRI as an easy, competitive, and trusted vehicle financing partner.

Hartanto emphasized that the expo was more than just a vehicle exhibition; it was a "One Stop Solution" designed to streamline the process for customers. Potential buyers could gather information, test drive vehicles, consult with experts, simulate loan payments, and apply for financing all in one integrated service. This initiative also aimed to enhance the visibility and positioning of BRI's motorcycle loan products amidst a competitive market.

Osmar Semesta Susilo, Deputy Director of MURI, congratulated BRI on its remarkable achievement, stating that the record signifies an exceptional accomplishment. He expressed hope that this success would further motivate BRI to enhance its services, particularly in providing motorcycle financing options to the Indonesian public.

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Today we are all witnesses and participants of an extraordinary achievement created by BRI, with the record of the Bank with the Most Simultaneous Motorcycle Loan Exhibitions.