BSI Digination equips students with digital personal branding skills

Universitas Bina Sarana Informatika (UBSI) recently held a seminar, BSI Digination, to equip students with the essential skills of digital personal branding. The event, titled "Personal Branding Isn't Just for Content Creators," took place at the BSI Convention Center in Bekasi, West Java.

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Personal branding is not just needed by content creators or public figures. Every individual needs to build a self-image that reflects the competencies, character, and values they possess to be more easily recognized in professional and social environments.

The seminar featured Deryansha Azhary, known as Dery Kasisolusi, who discussed the evolution of modern marketing and strategies for building a relevant personal brand in the digital age. Dery stressed that personal branding is no longer exclusive to content creators or public figures. He argued that every individual needs to cultivate a self-image reflecting their competencies, character, and values to gain recognition in professional and social spheres.

Dery explained that consumers today seek more than just good products; they value the experiences and connections a brand offers. He traced the evolution of marketing from a product-centric approach (Marketing 1.0) to consumer-oriented (Marketing 2.0), value-driven (Marketing 3.0), and finally to Marketing 4.0, which integrates digital interactions with customer experiences. This shift, he noted, requires both companies and individuals to build meaningful relationships with their audiences.

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Today, people don't just buy good products; they also pay attention to the values, experiences, and connections that a brand builds. Therefore, the ability to adapt to changes in consumer behavior becomes very important.

Furthermore, Dery introduced the concept of Personal Branding Categories, outlining six key types: education, inspiration, entertainment, conversation, connection, and promotion. He advised participants that consistent presentation of one's best qualities, alongside fostering connections and providing value, builds public trust. UBSI, positioning itself as a Creative Digital Campus, affirmed its commitment to offering educational programs aligned with industry developments, with BSI Digination being a key initiative to enhance students' digital competencies.

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Personal branding is not about being someone else, but about how we consistently show the best value we have. Education, inspiration, and building connections with the audience are important foundations for building public trust.