BT Launches Campaign to Gather Bucharest Stories: What Makes the City Special for Its Residents?

Bucharest holds different meanings for everyone who calls it home. For some, it's a city of opportunity; for others, it's where they built careers, found communities, or established their own pace of life. Beyond its characteristic hustle, each resident has a story connecting them to the capital.

Banca Transilvania is launching a campaign dedicated to Bucharest and its residents. The initiative aims to gather personal stories, uncovering what makes the city special for each individual. Participants are invited to visit the campaign's webpage and answer the question, "Why did you choose Bucharest?"

All participants will be entered into a prize draw for special campaign surprise kits. Winners will also receive invitations to "RETRO-DISCO-FUTURE Nostalgia" in Mamaia, the Museum of Recent Art in the capital, and Art Safari New Museum. The stories collected in this initial phase will contribute to the campaign's next phase, which promises new activations, surprises, and benefits for the BT community and beyond in Bucharest.