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🇳🇵 Nepal /Economy & Trade

Buddha Air relaunches Royal Club as fully digital loyalty programme

From Kathmandu Post · (2d ago) English Positive tone

Summarized and contextualized by DistantNews.

TLDR

  • Buddha Air has relaunched its Royal Club frequent flyer program in a fully digital format, enhancing customer benefits.
  • Passengers can now accumulate mileage points on all tickets, not just higher fare or refundable ones, and redeem them for discounts or future bookings.
  • The digital system eliminates the need for physical cards, allowing bookings via the airline's mobile app or website, with plans to expand partnerships.

Buddha Air is enhancing its customer engagement strategy by fully digitizing its Royal Club frequent flyer program, offering greater convenience and expanded benefits to its passengers.

Starting April 12, mileage points have been available on all tickets.

— Article TextAnnounces the expansion of mileage point accumulation to all ticket types.

The relaunched program, which has been in operation for over a decade, now allows mileage points to be accrued on all ticket types, a significant expansion from its previous limitations. This move democratizes the loyalty program, enabling more travelers to earn points that can be redeemed for discounts on future flights or even full tickets, subject to validity periods.

For example, a passenger flying from Kathmandu to Pokhara earns up to 112 mileage points, equivalent to a discount of up to Rs112 on the next ticket.

— Rupesh JoshiSales and Marketing Director of Buddha Air, illustrating the value of accumulated mileage points.

Embracing a digital-first approach, passengers will no longer require a physical Royal Club card. Bookings and redemptions can be seamlessly managed through Buddha Air’s mobile app or website, streamlining the process for travelers. The airline is also actively seeking collaborations with partner businesses like supermarkets, hotels, and grocery stores to further broaden the program's appeal and utility, demonstrating a commitment to providing added value to its loyal customer base.

As the system is now fully digital, travellers no longer need a physical Royal Club card.

— Article TextHighlights the convenience of the new digital system.
DistantNews Editorial

Originally published by Kathmandu Post. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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