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Buttonscarves Beauty launches new loose powder with pore-blurring benefits

From Tempo · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

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  • Indonesian beauty brand Buttonscarves Beauty has launched its first loose powder product, Mattifly Loose Powder.
  • The powder is formulated with a lightweight texture to blur pores and fine lines, offering a natural matte finish.
  • It features Lotus Effect Technology, Smoothening Silica Technology, and nourishing shea butter to absorb excess oil and provide a soft-focus effect.

Indonesian beauty brand Buttonscarves Beauty has expanded its makeup line with the introduction of its inaugural loose powder, the Mattifly Loose Powder. This new product aims to complement existing base makeup offerings and achieve a flawless complexion.

The Mattifly Loose Powder is designed with a lightweight formula that helps to blur the appearance of pores and fine lines, delivering a smooth, matte, and long-lasting finish without altering the underlying foundation. Its key ingredients include Lotus Effect Technology and Smoothening Silica Technology, complemented by soft-focus silica and nourishing shea butter. This combination works to absorb excess oil, refine skin texture, and create an instant soft-focus effect while maintaining a comfortable, non-drying feel on the skin.

Mifthahul Jannah, Creative Director of Buttonscarves Beauty, highlighted the product's development as a response to customer needs for a makeup-setting product that is also comfortable for daily wear. "Mattifly Loose Powder is our first loose powder, and it represents Buttonscarves Beauty's commitment to developing products with optimal formulas, practical details, and reliable results for everyday use," Jannah stated.

The brand emphasizes its dedication to creating beauty products that are not only high-performing but also comfortable and relevant for daily routines. The Mattifly Loose Powder is presented in a mesh-packaging design to ensure clean and practical application, minimizing spillage and allowing users to dispense the appropriate amount. It is available in two shades, BL02 and BL03, each weighing 9 grams, and can be purchased through Buttonscarves Beauty's official channels.

After launching our foundation range, we saw a need for a product that helps set makeup while providing comfort for daily use. Mattifly Loose Powder is our first loose powder, and it represents Buttonscarves Beauty's commitment to developing products with optimal formulas, practical details, and reliable results for everyday use.

— Mifthahul JannahCreative Director of Buttonscarves Beauty, explaining the rationale behind the new product launch.
DistantNews Editorial

Originally published by Tempo in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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