Café Quinto consolidates leadership at Asu Coffee Fest with new varieties and sustainability focus

Café Quinto solidified its leading position at the recent Asu Coffee Fest 2026, participating with its largest presence to date and emerging as a key player in the event. The Paraguayan brand unveiled four new specialty coffee varieties: Geisha, Paraíso, Esmeralda, and Bourbon Amarillo, all carefully selected microlots.

However, Café Quinto's contribution extended beyond new products. Throughout the festival, the brand highlighted the origin of its raw materials. As part of this immersive experience, attendees had the opportunity to meet and interact with Brazilian producers Jean Vilhena Faleiros and Luciana Neves Vilhena, with whom Café Quinto maintains a strong working relationship.

Their presence aimed to connect visitors with the narrative behind each cup, showcasing the farm-level work and the significance of fostering direct relationships among producers, roasters, and consumers. "We believe that coffee begins long before it reaches a coffee shop. It starts with the people who cultivate it, the families who dedicate their lives to producing it, and the trusting relationships built throughout the entire chain," stated Carlos Quinto, founder of Café Quinto.

He added, "The Asu Coffee Fest is the perfect opportunity to show that behind every coffee, there is a story, an origin, and a purpose. We are proud to do this as a Paraguayan company, alongside our producers and allies, promoting an increasingly robust coffee culture for the country."

Further underscoring its commitment to national identity and quality, Café Quinto is part of Marca País Paraguay, an initiative that recognizes companies representing Paraguayan talent and identity. Adding to its accolades, Café Quinto recently achieved certification as a B Corporation. This designation places it within a global community of organizations that meet high standards in social and environmental performance, transparency, and governance, reinforcing its dedication to creating a positive impact across its value chain. Beyond its dedicated stand, Café Quinto collaborated with various brands at the festival, sharing their vision for specialty coffee.

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We believe that coffee begins long before it reaches a coffee shop. It starts with the people who cultivate it, the families who dedicate their lives to producing it, and the trusting relationships built throughout the entire chain. The Asu Coffee Fest is the perfect opportunity to show that behind every coffee, there is a story, an origin, and a purpose. We are proud to do this as a Paraguayan company, alongside our producers and allies, promoting an increasingly robust coffee culture for the country.