Cappadocia's heritage to live on through design in Ürgüp

Ürgüp İşi, a new project, aims to keep the spirit of Cappadocia alive not just through its valleys and stone structures, but also in everyday life. This initiative brings together history, craftsmanship, design, and local production under one roof, aspiring to be more than just a textile brand.

The project seeks to carry Ürgüp's cultural identity into the future using a contemporary design language. The initial collection features hoodies, t-shirts, jackets, scarves, and lifestyle products. Each piece subtly incorporates elements inspired by Cappadocia's stone architecture, carpet motifs, and the region's deep-rooted culture, reinterpreting the past through modern lines.

Supporting local production, the brand prioritizes quality, sustainability, and original design. Its goal extends beyond creating new products; it aims to convert Ürgüp's cultural heritage into economic value and share it with a broader audience. Future plans include expanding into home decor, accessories, and other design projects.

The essence of the project is captured in its mission: "We are turning Ürgüp into a souvenir that is not just visited, but also worn."