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Caribbean creative industry shines at inaugural Premios Perrenque Creativo in Barranquilla
🇨🇴 Colombia /Culture & Society

Caribbean creative industry shines at inaugural Premios Perrenque Creativo in Barranquilla

From El Tiempo · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • The first 'Premios Perrenque Creativo' event in Barranquilla celebrated the Caribbean region's creative and marketing industry.
  • Sonovista Publicidad was a major winner, taking home eight awards for campaigns developed with brands like Supertiendas Olímpica and Junior FC.
  • The event also saw the launch of COMARKA, a new network aimed at integrating and strengthening creative businesses in the Caribbean.

Barranquilla, the vibrant heart of Colombia's Caribbean coast, has once again proven its mettle as a hub for creativity and innovation. The inaugural 'Premios Perrenque Creativo' was more than just an awards ceremony; it was a powerful testament to the burgeoning ecosystem of agencies, brands, and talent that defines our region's communications and marketing landscape.

Sonovista Publicidad's outstanding performance, securing eight accolades including the coveted 'Mojarra de Oro' for their 'Junior & Carnaval: Una misma pasión' campaign, underscores the exceptional quality of work being produced here. This recognition by industry peers is a significant achievement, highlighting the strategic thinking and creative prowess that drives our local businesses.

Behind every campaign there is a complex process of analysis, strategy and creative construction. That today that work is recognized by industry colleagues is an enormous satisfaction.

— Juan Camilo Rendón ÁlvarezDirector creativo general de Sonovista, expressing his satisfaction with the agency's awards.

The 'Premios Perrenque Creativo' also served as a crucial platform for launching COMARKA, a new integration network for Caribbean creative companies. This initiative is vital for fostering collaboration, elevating industry standards, and amplifying our collective voice on the national stage. As Eduardo Ortega del Río, director general of the event, rightly stated, we aim to 'open people's minds and show that being in the Caribbean is not a limitation, but a power.'

This event is particularly meaningful for us in the Caribbean. While international media might focus on global trends, here in Barranquilla, we celebrate the unique cultural influences and local spirit that infuse our creative output. The 'Mojarra de Oro,' inspired by a popular Caribbean symbol, perfectly encapsulates this local pride. The success of 'Premios Perrenque Creativo' signals a new era of recognition and growth for our industry, proving that our talent and ideas are competitive on any stage.

We want to open people's minds and show that being in the Caribbean is not a limitation, but a power.

— Eduardo Ortega del RíoDirector general of the event and CEO of Pópuli, on the goals of the creative network.
DistantNews Editorial

Originally published by El Tiempo in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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