Cartagena emerges as key hub for major brand launches and regional events

Cartagena is solidifying its position as a prime location for significant brand launches and high-impact regional events, extending its role beyond traditional tourism. The city is attracting national and international companies seeking to present new products, host strategic conventions, and engage with diverse markets.

Companies are drawn to Cartagena for its compelling combination of factors: accessible air connectivity, robust hotel infrastructure, a rich culinary scene, historical heritage, and stunning natural settings. These elements collectively enhance brand visibility and market penetration. Sectors such as automotive, mobility, technology, fashion, and tourism are particularly leveraging the city's unique offerings for differentiated experiences that generate buzz on social media and in specialized media.

Local authorities view this trend as a strategic evolution for Cartagena, moving towards higher-value tourism segments. Mayor Dumek Turbay has reiterated the administration's goal to establish Cartagena as a hub for investment and international events, thereby stimulating local employment and economic activity. The Cartagena Tourism Corporation (Corpoturismo) actively promotes the city as a competitive destination for congresses, conventions, and corporate activities.

These events contribute significantly to the local economy, boosting hotel occupancy, engaging local operators, and creating opportunities across the tourism value chain. Furthermore, they project a modern image of Cartagena, highlighting its capacity as a venue for business and innovation, not just a vacation spot. The automotive industry, in particular, has found Cartagena, including areas like Barú, to be an ideal setting for presenting new vehicle models and conducting audiovisual productions.