CBF alludes to 'new cycle' for Brazil's national team, sparking widespread criticism

The Brazilian Football Confederation (CBF) has ignited a firestorm of criticism on social media by proclaiming the start of a "new cycle" for the national team, merely a week after their disappointing exit from the 2026 World Cup. The announcement, made via an institutional video, has been widely perceived as tone-deaf and out of touch with the fans' frustration.

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Much betting, much marketing and little football.

The video, accompanied by a message stating, "A film we didn't want to write about a story we can't forget. You can believe. Let a new cycle begin," has been met with outrage. The CBF's attempt to console fans with "more stability, more planning, and much more hard work" for the 2030 World Cup has been dismissed as "marketing" and "cheap talk" by disgruntled supporters.

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the day we have real players and not influencers on the field, we will believe again.

Fans have pointed to the team's premature elimination in the round of 16 against Norway as evidence of deeper issues than a simple need for a "new cycle." They question the tactical decisions made during the tournament, including playing defensively against Norway and the overall lack of a distinct playing identity. Comparisons to Argentina's progress to the semifinals have further fueled the backlash, with users lamenting Brazil's "drought" of titles, now extended to 28 years.

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Another video to cover up the defeat.

Former players and sports journalists have also weighed in, criticizing coach Carlo Ancelotti's tactics, late substitutions, and the failure to instill a clear playing style. Concerns were also raised about player selection, with Neymar remaining a central figure despite the team's struggles. The perceived fragility of the midfield and defense has been highlighted as a key factor in Brazil's underperformance.

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Playing defensively against Norway in a World Cup? How do you want us to believe?