Chennai production crucial for punctuality, says Kidd Santhe

Singer Kidd Santhe found the production process in Chennai, India, to be "on another level," particularly impressed by the crew's punctuality and discipline.

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This is the first time I have worked with a production in Chennai, India. Their production there, I can say, is indeed on another level. I learned that they produce 300 videos every month.

Santhe, who filmed his music video for 'Naa Vera Level' in the city, noted that the scale of the production involved at least 180 crew members. He described the experience as eye-opening, highlighting the speed at which the team worked. "They are very fast at their work," Santhe said, explaining that while he was still filming one scene, the crew was already preparing props for the next.

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Everything has to be on time there. Sometimes I don't even have time to drink tea and coffee, let alone rest casually. Before I finish this one scene, the crews are already ready with the 'props' and all other preparations.

The entire concept and storyboard for the music video were developed by Santhe and his friend, director Rishan Raj. What amazed Santhe the most was the production team's ability to bring the entire vision to life in just about 24 hours. "The most amazing thing is that they finished the music video in about 24 hours. That's an experience I can call an interesting experience while filming in Chennai," he stated.

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While I was filming, they were already preparing 'props' at the next location. The same goes for the subsequent scenes. They are very fast at their work.

Santhe also revealed that the unique, modified "beca" (a type of pedicab) featured in the music video was not rented but purchased with his own money to achieve the desired visual concept. He plans to incorporate the efficiency and discipline learned from the Chennai production into future projects, including the Malay version of 'Naa Vera Level' which features Hip Hop elements from Malaysia's East Coast.

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The most amazing thing is that they finished the music video in about 24 hours. That's an experience I can call an interesting experience while filming in Chennai.