Chery announces iCar V23 electric SUV price for Indonesia, targeting urban adventurers

Chery Group Indonesia has officially announced the pricing for its electric SUV, the iCar V23, for the Indonesian market. Launched in PIK 2, Tangerang, the retro-modern styled SUV is priced from Rp389,900,000, making it the first iCar model to be offered in the country.

This pricing positions the iCar V23 as an accessible entry point into the brand's ecosystem, offering consumers a modern, boxy EV SUV with an iconic design, practical driving capabilities, and strong personalization options. Zeng Shuo, President Director of Chery Group Indonesia, stated that iCar represents Chery's transformation towards future mobility and technology.

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iCar is a new global brand from Chery Group built for young consumers who love exploration and want to stand out.

"iCar is a new global brand from Chery Group built for young consumers who love exploration and want to stand out," Zeng Shuo explained during the launch. He added that iCar combines Chery's extensive automotive manufacturing experience with digital technology from SmartMi Tech, a company within the Xiaomi ecosystem in China.

The electric SUV had previously been introduced at the Indonesia International Motor Show (IIMS) 2026, where it received a positive market response. Chery reported a continuous increase in pre-orders even before the official price announcement, indicating strong consumer interest. The iCar V23's design draws inspiration from classic military vehicles and legendary jeeps, featuring a "retro-classic and tech-cyber" aesthetic that merges nostalgia with modern technology.

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We see a very positive response from the Indonesian public and automotive enthusiasts. We also greatly appreciate the trust of consumers who have pre-booked even before the official price was announced. Today's launch is an important step for iCAR to be closer to Indonesian consumers.