Chery's premium EXEED brand to launch in Nigeria in December 2026

Nigeria's automotive market is poised for a new entrant as Versat Automobile Limited prepares to launch EXEED, the premium brand of China's Chery Automobile, in December 2026.

Built on the philosophy of “Born for More,” EXEED targets consumers who are driven by ambition and seek to push boundaries in their lives and careers. The brand promises a blend of advanced technology, distinctive design, and a refined driving experience, positioning itself to meet the demands of Nigeria's increasingly sophisticated premium automotive segment.

Drawing on Chery Automobile's extensive research and development capabilities, EXEED aims to offer a compelling package of intelligent technology, sophisticated design, and contemporary premium mobility. Christopher Irumudomon, General Manager of Sales at Versat Automobile Limited, expressed excitement about introducing a brand that challenges conventions and embraces exploration to the Nigerian audience.

Versat Automobile Limited, a Nigerian automotive company founded in 2024, made its market debut in 2026 with C&C Trucks. The company has focused on delivering reliable, value-driven mobility solutions, emphasizing performance, durability, quality, and strong customer support. Ahead of the December launch, Versat plans to reveal more details about EXEED's technology, design, and performance capabilities.

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The arrival of EXEED represents an exciting new chapter for premium mobility in Nigeria. We are looking forward to introducing Nigerians to a brand that challenges convention, embraces exploration, and is truly Born for More.