Cilegon City Encourages Local SMEs to Reach International Markets

Products from Cilegon city's micro, small, and medium enterprises (UMKM) show strong potential for development, possessing the quality and unique flavors needed to compete both domestically and on the international stage. Nur Kusuma Ngarasati Fajar, known as Raras, head of the Cilegon Women's Organization Association (GOW), emphasized this during visits to local businesses.

“

Today we visit one of the UMKM in Cilegon City which is famous for its quality products, using selected ingredients, and God willing, halal, BPOM-certified, and has undergone lab testing. These are products we must be proud of from Cilegon City.

Raras, accompanied by the Cilegon Cooperative and SME Agency (DinkopUKM), visited UMKM Dapoer Fathaya and Rabeg T’enG. She highlighted Dapoer Fathaya's commitment to quality ingredients, halal certification, BPOM approval, and laboratory testing, calling its products a source of pride for Cilegon. The agency's monitoring aims to bolster these businesses by enhancing product quality, ensuring legal compliance, optimizing production, and broadening market reach.

“

Collective awareness to use and market local products is a crucial step in driving Cilegon's UMKM to grow and access wider markets.

Strengthening UMKM requires collaboration between the government, entrepreneurs, industry, and the community. Raras stressed the importance of prioritizing local products, citing a regional regulation mandating that 30% of products in industries, cafes, and restaurants must be from Cilegon's UMKM. "Collective awareness to use and market local products is a crucial step in driving Cilegon's UMKM to grow and access wider markets," she stated.

“

God willing, our UMKM products will be sent to The Hague, Netherlands. This is a good opportunity to introduce Cilegon's superior products to the international market.

Significant opportunities are emerging for Cilegon's UMKM to enter international markets, with plans to introduce their products in The Hague, Netherlands. "God willing, our UMKM products will be sent to The Hague, Netherlands. This is a good opportunity to introduce Cilegon's superior products to the international market," Raras said, urging continued support for UMKM that meet quality, legal, and production standards. Fathaya, the owner of Dapoer Fathaya, expressed gratitude for the support, noting that such attention, especially for women entrepreneurs, motivates them to contribute to family economies while managing household responsibilities.

“

She is a very inspiring figure, especially for encouraging women to keep working and empowering themselves from home to help the family economy while taking care of children.